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Why Publishers’ Brands Matter
Publishers' brands matter very much to consumers, but sometimes people are unaware of the role brands play in purchasing decisions. Continue reading →
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Left-handed Cancer, Box Springs, Scientific American, Branding, and Credibility
When brands, credibility, and trust all stumble, what is an increasingly weary public supposed to think? Continue reading →
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Stick to Your Ribs — Why Publishers’ Brands Matter
(Editor’s Note: Published just over a year ago, this post helped people from outside publishing houses understand some fundamentals of brand management and quality proxies. It’s as clearly written as...
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Bike Sharing Comes to the Academic Library
At Cornell University, you can rent a bicycle from the circulation desk. Should the library be peddling a different brand? Continue reading →
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Branding, Plausible Deniability, and the New York Times
Publishing materials under a trusted brand, then attempting to disavow that content when complaints arise about bias and professionalism doesn't reflect well on the New York Times, paper or...
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PubReader — Obscuring Journal Branding for the Sake of Repository Branding
A new way to view journal content in PubMed Central casts journal branding aside for a uniform PMC approach. Continue reading →
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Buried in the Matryoshka — Unpacking the “Value Add” of Peer Review
Publishers often slap labels on activities that are complex, expensive, and high-value. Worse, we often accept people calling these activities "value-add" when they are core functions of how scientific...
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What Does “Brand” Mean for Library-based Presses?
Library-based publishing is growing. A recent survey in Australia shows that "increasing visibility of the university brand" is a common objective. Charlie Rapple considers some of the challenges...
View ArticleRevisiting: Why Publishers’ Brands Matter
Revisiting Joe Esposito's 2010 post on the role publishers' brands play in purchasing decisions. The post Revisiting: Why Publishers’ Brands Matter appeared first on The Scholarly Kitchen.
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